Abstract

The information about apparel preferences by various social status people of Bangladesh is represented in this paper to get a clear scenario to understand customer demand in Bangladesh local market. The Apparel Industry reflects people#x2019;s lifestyles and shows their social and economic status. Therefore, different social status people of Bangladesh apparel preferences are essential to research because it is a vital sector of consumer behavior. The key objectives of the study are to assume apparel preferences in different status people of Bangladesh apparel market. Then a questionnaire was prepared to collect primary data from various social status people of Bangladesh Dhaka city areas, people's Yearly income, Gender, Name, Occupation, Age, Product Name, Favorite Brand, Color, Cost, Design