Abstract

The diffusion between the internet and marketing has allowed companies to explore new fields of action in front of the market so digital marketing has emerged to facilitate the buying and selling process among the tools used by it is inbound marketing The aim of the present study was to propose a discussion about the use and application of inbound marketing strategies and to verify the application of this new marketing philosophy by a Brazilian industry of metallurgy sector 3 0 Thus an analysis was made through monthly reports from January to July 2019 of all campaigns carried out on the Google Adwords platform for information on the application of inbound marketing in the same and the campaigns in other countries as they were targeted and about the budgets used for that